Hi, I'm Rashid Khaliq

E-commerce Specialist

I am responsible for leading three prominent brands Minnie Minors, Chinyere, and RangJa at Sefam PVT Ltd. My role encompasses a multifaceted approach, overseeing various aspects including web development, Google Ads management, and ensuring effective SEO strategies for these brands.

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Rashid Khaliq

About Me

Rashid Khaliq

Professional E-commerce Specialist

I am responsible for leading three prominent brands Minnie Minors, Chinyere, and RangJa at Sefam PVT Ltd. My role encompasses a multifaceted approach, overseeing various aspects including web development, Google Ads management, and ensuring effective SEO strategies for these brands.

Additionally, I play a pivotal role in generating comprehensive reports and spearheading the complete operations for Chinyere, handling its day-to-day activities and ensuring seamless functionality. With 12 years of experience in e-commerce, I've developed extensive expertise in digital marketing, website development, and online sales strategies.

Location: Lahore, Pakistan
Email: [email protected]
Phone: +92 300 8128001
Degree: Masters in IT
Contact Me

Work Experience

April 2019 - Present

E-commerce Specialist

Sefam (Pvt) Ltd. – Lahore, Pakistan
  • Leading three prominent brands: Minnie Minors, Chinyere, and RangJa
  • Developed and designed digital campaigns and strategies that increased traffic by 50%
  • Managed Google Ads campaigns across multiple platforms, ensuring maximum reach and ROI
  • Implemented SEO strategies that propelled organic traffic by 50% within a year
  • Handled Ginkgo Omni solution for operations, reducing costs by 30-35% and delivery times by two days
  • Achieved monthly sales targets of 30-35 million PKR through strategic marketing and optimization
January 2019 - April 2019

Manager E-commerce

Uniworth Dress Co. – Lahore, Pakistan
  • Managed day-to-day E-commerce store operations and optimized performance to meet sales targets
  • Led digital marketing strategies to increase conversion-oriented traffic
  • Coordinated with cross-functional teams to ensure seamless operations
May 2017 - December 2018

E-commerce Executive / Digital Marketing Executive

ITTEHAD TEXTILES – Lahore, Pakistan
  • Built and customized websites for a range of businesses using Shopify and Magento platforms
  • Ensured secure payment gateways, seamless navigation, and mobile optimization
  • Conducted competitor analysis and contributed to strategic planning and A/B testing
  • Achieved single-digit return rates through effective logistics management

My Skills

E-commerce

Shopify Development 95%
Magento E-commerce 90%
WooCommerce 85%
Omnichannel Strategy 90%

Web Development

HTML 5 95%
CSS 3 90%
JavaScript 85%
Core PHP 80%
Python 75%

Digital Marketing

Google Ads 95%
SEO 90%
Social Media Marketing 85%
Email Marketing 80%
Google Analytics 4 90%

Design & UI/UX

Adobe Photoshop 80%
UI/UX Design 85%
Responsive Design 90%
Figma 75%

Analytics & Strategy

Conversion Rate Optimization 90%
Data Analysis 85%
A/B Testing 80%
E-commerce Strategy 95%

Emerging Technologies

Generative AI 80%
Agent AI 75%
AI Integration 70%
WordPress 85%

My Portfolio

Minnie Minors

Shopify Development

Complete Shopify store development & UX optimization for this children's clothing brand.

Chinyere

Shopify Integration

Custom Shopify feature integrations & performance enhancements for this fashion brand.

Rang Ja

Shopify Development

SEO-focused e-commerce redesign and speed improvements for better performance.

ITTEHAD TEXTILES

Magento Development

Complete Magento e-commerce solution with custom features and optimizations.

Uniworth Dress Co.

Magento E-commerce

Magento store development with custom features and mobile-first design approach.

Gulmohar Textile

WordPress Development

WordPress e-commerce site with WooCommerce integration and custom functionality.

Education

Masters in Information Technology

University of Education, Lahore
2014
GPA: 72%

Bachelors in IT

Government College of Commerce, Lahore
2010
GPA: 58%

Intermediate in Information Technology

Government Community College, Lahore
2008
GPA: 62%

Awards & Certifications

Youth Development Program - Laptop Awards

Punjab Government, 2014

Certified Shopify Expert

Google Ads Certification

Google Analytics 4 Professional

Contact Me

Let's Get In Touch

Feel free to reach out to me for opportunities, collaborations, or any inquiries about e-commerce development, digital marketing, or website optimization.

Location

Lahore, Pakistan

Email

[email protected]

Phone

+92 300 8128001

LinkedIn

Connect on LinkedIn

References

Saad Malik

HOD E.Com/Marketing at Crescent Bahuman Limited
03214466700

Email: [email protected]

Elli Jadoon

Head Of Ecommerce - Nishat Linen
03212487900

Email: [email protected]